Website Design Services
Getting Familiar with Our Site Health Assessment
Website Design Services
Getting Familiar with Our Site Health Assessment
What is Site Health Assessment?
Our Site Health Assessment is a tool to check your website's health and functionality, which are important for search engine optimization (SEO). Your website is made up of many different pieces: images, text, and links. Each of those pieces has unique factors that search engines like Google look for to prioritize your business in search results. We check to see what improvements can be made to help you rank higher.
What we look for, and how we make improvements
Our tool scans the backend of your site's code, searching for errors and areas of improvement. Each error that appears will need to be fixed before the checkpoint is marked "passed" in our system. These are the types of things we look for on your website:
Content
Descriptions + Title Tags
- 01
Missing H1 headings
A Header 1 (shortened to H1) is the largest type of header on your website, usually a title. Search engines rely on H1 headings to know what your site is about. If you're missing H1 headings, you need to add them to your content.
What we do to fix it: We will add an H1 heading for you.
- 02
Descriptions with invalid characters
Your site description should not include non-alphanumeric characters. This error means you need to adjust the text on this page and remove the offending character.
What we do to fix it: We will remove non-alphanumeric characters.
- 03
Description tag length
The best page descriptions are between 50 and 155 characters. We check to ensure that your site description length is meeting best practices for SEO.
What we do to fix it: We will rewrite description tags to fit the character count.
- 04
Missing title tags
A title tag is the title of a page that you click in search results. It's crucial to have title tags for SEO.
What we do to fix it: We will add title tags.
- 05
Duplicate title tags
It's also important for title tags to be unique. If title tags are the same on multiple pages, it can hurt your SEO. Our tool checks to ensure each of your title tags is different.
What we do to fix it: We will remove duplicate tags and rewrite new ones for any duplicates.
- 06
Title tags with invalid characters
Search engines are sensitive to invalid characters. This part of the assessment looks for any invalid characters in your title tags.
What we do to fix it: We will remove invalid characters from your title tags.
Images
- 01
Images without alt attributes
Adding alt attributes helps provide non-visual cues for your website content and helps search engines "read" your website.
What we do to fix it: We will add alt tags to your images.
- 02
Broken external images
This means that an image on your site isn't loading correctly. An external image means the image is hosted externally, so it's broken outside of your site (like on Instagram, for example). You can either replace it or remove it.
What we do to fix it: We will remove the broken image.
- 03
Broken internal images
This means that an image you've uploaded to your site isn't loading correctly. You can either replace it or remove it.
What we do to fix it: We will remove the broken image.
- 04
Image sizing (too large, too small)
Certain image sizes are problematic for SEO. Here, we're checking to see if one of your images needs to be enlarged or reduced to fit guidelines.
What we do to fix it: We will resize the image so it fits correctly.
Links
- 01
Broken external links
A broken external link means that a link to an outside source (like social media pages, online ordering sites, etc.) is written incorrectly or no longer exists. The link is no longer clickable. Here we're looking for links that need to be fixed.
What we do to fix it: We will edit or remove the broken link.
- 02
Missing internal links
Internal links are connections from page to page within your website. An example might be the links in your menu (Home, Products, Services, Contact). If any of these links is broken, it's bad for your SEO. We check for and report any missing or broken internal links.
What we do to fix it: We will add a link where needed, link to next appropriate page or product, or remove the broken link.
Meta Descriptions
- 01
Duplicate meta descriptions
A meta description is a summary of a particular page on your website. Each meta description needs to be unique to match the page contents. We check to ensure none of your meta descriptions are the same.
What we do to fix it: We will edit the meta descriptions so they are all unique.
- 02
Missing meta descriptions
If you don't have meta descriptions for pages, you're missing out on a big SEO opportunity. Our tool looks through your site and points out any pages that are missing their meta description.
What we do to fix it: We will add meta descriptions to your pages.