The Head Code tab is the one you’ll need to use if you wanted to paste tracking scripts on your site such as your Google Analytics, Ads tags or Facebook pixel script. The Additional CSS tab holds any custom styling that you may have requested during your build.
Set your site title, tagline, and site icon. Site title and tagline are important because they are displayed in search results.
The general tab of the customizer is where the site-wide accent colors and fonts for headings and paragraph text are set.
The Beaver Builder Theme uses the WordPress Customizer to set all of its site-wide theme options.