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SEO Focus Keywords
In the Yoast SEO plugin, you’ll find a focus key phrase input field for every page on your site. You can enter the keyword or key phrase you’d like the page to rank for in Google. Here, we’ll explain what the purpose of a focus key phrase is and how to choose it well.
Yoast structured data blocks
Structured data is a piece of code that you add to your page to tell Google a little bit more about the content that is on that page. The code will help Google interpret your content.